Why Finding Information About Korea on Google is Challenging: Exploring the Search Engine Market Share and Unique Korean Blog Style

Google is the dominant search engine worldwide with over 90% market share, but there are some countries where it hasn't gained the same level of dominance. One of these countries is Korea, where Naver is the preferred search engine, with a 60% market share, compared to Google's 30%. I will explain why finding information about Korea on Google is challenging and how to find good information related to Korea.

Finding information about Korea


Search Engine Market Share in Korea:

In Korea, most people use Naver than Google. Naver's search engine market share in Korea is about 60%, and Google's market share is about 30%.

 

Why there is not much information on Google about Korea

Korean people enjoy writing blog posts about everything, such as how they like restaurants, travel, products, TV shows, news, etc. That means the information about Korea is on Naver blog posts. And they usually don't appear on Google search results. If users set specific processes to show their posts on Google, there's a way that they can show up on Google, but most users don't put it that way. Since Naver is in competition with Google in their business, if there are too many influxes to their blogs from Google, the user can be penalized by being excluded from Naver search results. It's not what Naver says officially, but this is how users experience and why they refrain from connecting their blogs with Google.

 

Unique Korean Blog Style on Naver

Also there is a unique style of Korean blog style on Naver. Korean people like sharing a lot of pictures when they write blog posts. This is possible because most people have high-speed internet access in Korea. Also, Naver's search engine algorithm gives high scores when the posts have high-quality of many pictures on them. This is the difference between Google and Naver. When writing articles minding to rank high on google, people write with SEO style without many pictures. But on Naver, people write blog posts like they are talking to someone. They use a lot of space and insert so many pictures between every sentence. Korean people are used to this style and find it more informative than such an SEO article style.

 

Finding Good Information About Korea:

To find good information about anything related to Korea, you will need to go to Naver and search there. You will find real reactions and reviews about anything, but be aware that all posts are written in Korean and may need to be translated. (You can use google translation by Chrome) Although not written in English, these posts provide actual information about Korea.

 

Finding information about Korea on Google can be challenging due to Naver's dominance in the Korean search engine market and the unique style of Korean blog posts. To get accurate information, it is necessary to go to Naver and search there, even if it requires translation tools to understand the content. More interesting posts about Korean Culture

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